Photobox Group is Europe’s leading digital consumer service for personalised products and gifts and parent of the Photobox, Moonpig, Hofmann and posterXXL brands. Their ambition was to transform the historic Herbal House printworks into their new headquarters, reinstating the roots of the building as a hub of creativity and high-profile business. The open plan layout provides ample opportunity for collaboration between the different brands and supports their desire for an agile environment that could escape the boundaries of a traditional desk set up.
Photobox Group opted to maintain and showcase the industrial roots of the site, with exposed original concrete walls, pillars, ceilings and an original crane hanging over the reception, contrasting with the clean, modern and colourful design and furnishings throughout.
The full Cat A and B fit out of the headquarters took 20 weeks to complete.
The four floors are colour-coded using the CMYK formula at the foundation of all print shops. These floors surround a vast industrial atrium – a dedicated events space viewable from anywhere in the HQ, which will be used for all-company meetings, knowledge-sharing events and meet-ups for the tech and creative industries in London.