Dominic Dugan appointed Chief Creative Officer at Oktra

Oktra has announced the appointment of Dominic Dugan as Chief Creative Officer, reinforcing its commitment to creative excellence, developing industry-leading design talent and delivering workplaces that make a meaningful difference to the people who use them.

Building on his role as Creative Director, Dom will take on a broader responsibility for shaping Oktra’s creative direction, with a particular focus on developing the skills, confidence and creative ambition of our design teams.

The appointment represents a continued investment in the people and expertise behind Oktra’s work, ensuring the business remains at the forefront of workplace design while delivering increasingly considered and effective solutions for clients.

Investing in the people behind the design

Exceptional workplaces begin with exceptional designers. Oktra has always placed significant importance on attracting some of the best creative talent in the industry. Dom’s new role is about building on that foundation, creating an environment where talented designers can continue to learn, challenge themselves and develop their individual creative approaches.

Working closely with teams across the studio, Dom will encourage greater collaboration, the exchange of ideas and a willingness to question established approaches to workplace design.

His ambition is to help every designer reach their full potential, not simply by developing their creative skills, but by strengthening their ability to think critically, understand complex challenges and confidently advise clients.

This approach recognises that great designers do more than respond to a brief. They ask questions, challenge assumptions and help businesses understand what their workplace could become.

Creating workplaces that work for people

For Oktra’s clients, this continued investment in creative talent has a clear purpose of delivering better workplaces.

A successful workplace is not defined by its appearance alone. It must reflect the identity of the business, respond to the needs of its people and support the way they work, both today and in the future.

Through his new role, Dom will champion a design approach that begins with a deeper understanding of each organisation by encouraging designers to look beyond the immediate requirements of a brief.

Oktra aims to help clients make more informed decisions about their space, uncover opportunities they may not have considered and create environments that genuinely support their business objectives.

Continuing to challenge what’s possible

The workplace industry continues to evolve, bringing new expectations around how spaces should function, how they should make people feel and the value they should deliver.

For Oktra, remaining at the forefront of that evolution means continually questioning what good design looks like and investing in the people who will shape its future.

As Chief Creative Officer, Dom will play a central role in fostering that ambition across the business, helping to build a studio culture where innovation is encouraged, knowledge is shared and designers have the confidence to explore new possibilities.

His appointment reflects Oktra’s belief that the best workplaces emerge when creative ambition is matched by a genuine understanding of people.

By continuing to develop its design teams and challenge conventional thinking, Oktra is strengthening its ability to create workplaces that connect people, reflect the businesses they serve and inspire their everyday experiences.