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  • Staying or Going: How to Create a Successful Workplace Strategy

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  • When it comes to workplace trends, it is imperative we don’t lose sight of the proven strategies that help organisations create workplaces which empower people, reduce costs and transform their businesses.

  • There is no single solution for workplaces, this is why it’s crucial to create a workplace strategy tailored specifically for your company. By merging your business goals with research and design, you place yourself in the best position to build a successful workplace.

    Many of our clients have found that the best method of developing a sound workplace strategy is dividing the concept of the workplace into its various components – that of People, Place, Process.

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  • People

    In a knowledge-work economy, people are the dynamo that keep organisations growing, improving and innovating. Not surprisingly, an intelligent workplace strategy can be a powerful tool for supporting employee performance.

    The first step in creating this strategy is actively engaging with employees and encouraging their feedback. This will assist you in discovering what currently works and the tools and methodologies you can implement to optimise performance and productivity.

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  • Considerations
    ● What types of interaction and communication take place and how often?
    ● What is the main purpose of encouraging communication (e.g. improved collaboration, faster decision making etc)?
    ● What tools do staff currently use to communicate with each other?
    ● Where can communication be enhanced (e.g. with employees or external partners)?

  • Place

    Gearing your workplace towards a location that meets your requirements; now and in the future, will be one of the most expensive decisions your company makes, so it is important to get it right the first time.

    Distinguishing between the workplace (the building that houses your company) and the workspace (where the work is carried out) is a good place to start as each of these agencies have unique influences. It may help to consider your new workplace, not as simply office space, but as a communication tool where strategy, efficiency and value are the main drivers for a strong real estate investment.

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  • Considerations for a workspace
    ● How does the new space enhance your company culture?
    ● What areas in the new space will you need to get the most out of your teams?
    ● How can the office design enhance productivity?

    > Considerations for a workplace
    ● Is the building and local area consistent with the brand image you want to create?
    ● Are the businesses in the local area complementary or competing?


  • Process

    Understanding how work activity and communication flows through your organisation is a key consideration for any successful workplace strategy. By examining your core business processes and how departments work and interact, you’ll be able to identify current work practices and determine whether the future workspace supports these work styles.

    Furthermore, analysing your processes will provide insight into the ‘bigger picture’ of the organisation, allowing you to streamline and improve any current departmental or operational objectives.

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  • > Considerations
    ● What activities do staff currently undertake? How can the new workspace enhance these tasks?
    ● What are the options to increase workstation utilisation (e.g. Agile Working models)?
    ● How will you measure the adoption and successful uptake of new working practices?

  • Technology

    With advances in disruptive technology occurring so frequently, it can be difficult for companies to keep up – let alone anticipate what’s next. The influx of tech solutions can also make it difficult to decide what is really essential to the business. Fundamentally, the adoption of new technology is a question for the process section – evaluating whether the technology is the best tool for your business and developing a clear understanding on how it can effect change to make a valid return on your investment.

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  • > Considerations
    ● Does this technology increase productivity?
    ● Does the technology enable us to reach our goals more efficiently?
    ● Is this the best tool for the business? What are the alternatives?
    ● How will we measure the ROI?


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